Publications / Reports

Over-the-Top Video – "First to Scale Wins"

Does this Mean the Return of National Heroes?

Over-the-top (OTT) video services focusing on professional long-form content, such as Hulu, Lovefilm and Netflix, saw tremendous growth in subscribers and revenues over the last few years. We are revisiting this topic again, less than 12 months after our last TV report, as the rapid pace of new business models being formed, radical partnerships being announced and the sheer endless stream of new players entering the market requires immediate action by all players concerned. While many industry analysts expect pure, global OTT players to dominate, Arthur D. Little is convinced that there is a window of opportunity for strong national players to establish dominant platforms in their market. We believe that large, US-based OTT players, like Netflix and Apple, face significant challenges to going global. Furthermore, success in the mid- to long-run will only be achieved through partnerships between players that unite content and large subscriber bases.

Released: July 2012

Download File TIME_2012_OTT_Video_v2.pdf (.PDF, 775 Kb)

Performance Excellence Networks

Solving the Global and Local Operations Footprint Puzzle

Global operations networks are challenged by three global trends: the maturing of emerging markets which changes consumers’ attitudes in these countries, the current and ongoing global and regional macroeconomic instability and the inherent inability of many companies to overcome these challenges with their current operations footprint. Arthur D. Little’s latest report ‘Performance Excellence Networks’ outlines how by implementing key principles, companies can make a major step forward to tap the full potential of their global network and become significantly more flexible in reacting on changing market situations rapidly.

Three widely spread defects within companies are true around the globe:

• In most companies, the global operations networks are complex and not focused due to the fact that their current organization is the result of historical developments.
• They are missing transparent and consistent governance structures, competencies, processes and an open collaboration culture which leads to inefficiency.
• Operations networks are not optimally networked internally and externally, hindering a continuous best practice exchange and flexible adaptations of the global network.

But how can companies solve the operations footprint puzzle to transform towards an open, focused and networked global setup while consistently improving local performances in practice? Arthur D. Little and St. Gallen University have developed a ‘networked operations approach’ - a set of measures to help companies with the transformation towards focused, open and networked global operations.

Released: July 2012

Download File OM_2012_Performance_Excellence_Networks_02.pdf (.PDF, 2.1 MB)

Manage Risk for Product Launch

Actively manage risk to deliver the right products on time!

Delivering new products just right on time and designing them for just the right customers remains among the most difficult challenges in product development. While risk management has been a well-established notion in hedging and safety related issues, it is not really applied yet in product development. This paper shows why project risk management matters and how to implement it successfully.

Released: July 2012

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Download File Manage_risk_for_product_launch.pdf (.PDF, 508 Kb)

Arthur D. Little - Exane BNP Paribas report 2012

Let’s face it

The eleventh edition of the annual Arthur D. Little-Exane BNP Paribas joint report is an in-depth analysis of the implications of an all-IP world where everything is connected. For operators it brings pros and cons: it threatens their core voice and SMS revenues but it also offers significant opportunities to enter adjacent markets. But they have to act quickly.

The report discusses various issues: is the opportunity linked to innovative services larger than the risk to legacy revenues? What are the key strategic choices available to telcos across Europe? In preparing the report, we have met with 105 organisations in the telecom-media-technology arena and beyond, across 15 countries.

If you would like your own full copy of the report, please contact Isabelle Tisserant

Released: May 2012

Download File Arthur_D_Little_Exane_Study-Synthesis-2012.pdf (.PDF, 439 Kb)

Construction Trade Convergence

New Trends require re-thinking Business Models

The trend towards energy efficiency, “green building” solutions, renovation or value-added services, means that previously distinct construction trades and value chain structures are beginning to converge. Established construction companies, material suppliers or technical building equipment providers: who will win the race to gain most of future market share? Is it time now for forward looking entrepreneurs to start innovating their business to outcompete their peers?

Released: May 2012

Download File Construction_Trade_Convergence.pdf (.PDF, 1.1 MB)

Marketing & Sales Excellence

A global benchmarking study on Marketing & Sales Excellence by Arthur D. Little

Marketing and Sales Excellence is critical to success: Our compelling benchmark study across industries identifies room for improvement for your company.

Arthur D. Little and the Leipzig Graduate School of Management are jointly running an ongoing cross-industry benchmarking study to identify key drivers and determinants of Marketing and Sales Excellence across various industries. Over the last years, more than 130 mainly internationally operating companies have already participated in the regularly updated study. Comparison of the cross-industry insights allows for new starting points to achieve Marketing & Sales Excellence according to best in class performance of individual companies and industry sectors. The INSIGHT provides a first overview on the study and potential benefits.

For more information, please see http://www.adlittle.com/marketing_and_sales_excellence.html

Released: May 2012

Download File S_O_2012_Insight_MSE_01.pdf (.PDF, 47 Kb)

The Curing Company

Finding a New Business Model to Relaunch the BioPharma Industry

Highly successful drugs, sometimes known as blockbusters, have a great impact on healthcare as they treat a large number of patients, and are most frequently indicated in common, often chronic conditions. This guarantees a high level of usage and therefore a profitable drug, however the premium placed upon producing such drugs can result in smaller conditions being neglected. Due to the private nature of the pharmaceutical industry, and because there is more money in developing ‘blockbuster’ drugs capable of treating common diseases, the healthcare industry faces numerous challenges as rarer diseases which may be just as life-threatening see fewer drugs entering trials. In this article, we propose a new business model using the available technologies to achieve the necessary transformation.

Released: May 2012

Download File ADL_The_Curing_Company.pdf (.PDF, 890 Kb)

Managing the Customer Experience

Going from Good to Great

In its latest Viewpoint “Managing the Customer Experience: Going from Good to Great”, Arthur D. Little presents thoughts, experiences and methodology on how to become great at customer experience management.

Despite the fact that Customer Experience Management (CEX) has been around for many years now, most companies still struggle to become great in delivering a superior experience to their customers. Today, Customer Experience Management is more important than ever as it plays a critical role in companies’ ability to differentiate. Also, companies outside the telecommunications industry, such as Apple or market players offering OTT services, are raising the bar of customers’ expectations of products and services.

How does a company go from good to great? In our view, it is about delivering a branded, personalized, end-to-end experience across all touch points. For most companies, this requires a major transformation to become customer-centric across all activities. The ultimate objective is for the experience to exceed customers’ expectations, appeal to the customer on an emotional level and turn him into a fan.

Released: April 2012

Download File S_O_2012_Managing_Customer_Experience_final.pdf (.PDF, 738 Kb)

'Triangulate' your IT for Business Value

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The days of IT as a pure enabler function for companies are over – and with it the role of the CIO/CFO. Instead, his role is shifting towards the ”balancing” power in enterprises, being responsible for operational stability, innovation and business value generation simultaneously. How companies can do their homework and prepare the ground for the CIO of tomorrow.

Released: April 2012

Download File ADL_Triangulate_your_IT_towards_business_value_01.pdf (.PDF, 304 Kb)

LTE Spectrum and Network Strategies

Strategic Options for Mobile Operators in Dynamic 4G Mobile Markets

The LTE spectrum auctions across Europe are the start of LTE becoming market reality. Operators are focusing on one of two spectrum strategic options: major investments into 800 MHz or smart hybrid multiband solutions with >1GHz spectrum on 1800, 2600 FDD and TDD bands. These options are linked to their network deployment strategies and are increasingly implemented via network cooperation agreements. By choosing smart spectrum and network deployment strategies, operators can improve their position in dynamic 4G markets.

Released: March 2012

Download File ADL_LTE_Spectrum_Network_Strategies.pdf (.PDF, 1.0 MB)