In today’s era of increasing mobility, multi-modal transport platforms are increasing in importance and passengers are expecting more convenient ticketing options. Airlines have already embraced mobile boarding passes and are now taking further steps towards NFC (Near-Field Communication) smartphone-enabled ticketing services. Railway and bus operators have also begun to introduce NFC-enabled, mobile ticketing services and are even moving towards Digital Multimodal Mobility Assistants (DMMAs). Recently, the London bus operator (the famous red buses) even went all the way to not accept cash anymore, only ticket payments via (NFC) cards. Market forecasts continue to project rapid uptake of NFC mobile ticketing services. However for the breakthrough to happen, players from the transport, telecom and manufacturer industries need to partner. Only trusted partnerships can implement modern mobile ticketing solutions to benefit of the increasing number of travelers. Arthur D. Little’s latest viewpoint, entitled “Riding the Mobile Ticketing Wave”, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address:
- Who will have the leading role in the mobile ticketing partnership ecosystem?
- Is the transport operator ready to invest in spite of uncertain business case projections?
- Are new mobile ticketing systems future proof or will they be leap-frogged by another innovation?
- Who will achieve which part of the overall value creation?
- How can a transport operator reap operational benefits and upside potentials from adjacent services?
Notes for EditorsAbout Arthur D. Little Founded in 1886 as the world’s first consulting firm, Arthur D. Little has continually transformed business thinking and practice by applying its expertise in the areas of strategy, technology and innovation. Today, Arthur D. Little helps companies to create growth, overcome strategic challenges, improve innovation capabilities, and increase efficiency and competitiveness in a globalised marketplace. Arthur D. Little has a global footprint in 20 countries with a network of over 1,000 people.
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