Pan-European content strategy delivers group synergies
Telecommunications, Information technology, Media & Electronics (TIME)

Arthur D. Little developed a content strategy creating significant group synergies and a competitive edge for a pan-European pay-TV operator


The client is a major player in the European pay-TV market, operating in multiple countries and growing at a significant rate.

The digitization of the audiovisual industry has led to a significant value shift, providing opportunities as well as threats to distribution players such as the client.

Furthermore, the client’s core markets entered a new phase of intensified competition, and there was no consistent content strategy across markets, resulting in lower bargaining power with major content owners.


First, the media experts of Arthur D. Little conducted a comprehensive analysis of the market trends, competitive dynamics and value-chain moves, as well as the commercial performance and capabilities of each of the client’s operations.

In a second step, Arthur D. Little identified and assessed a number of strategic options, with a focus on key differentiators to in-market and global competitors, the optimal value chain positioning (incl. content production in premium sports and original content), as well as potential partnerships and M&A opportunities.

Based on the new content strategy, Arthur D. Little identified a number of synergy areas and developed an aligned operating model between group & individual operations, as well as a financial assessment of the new-growth ambition.

Lastly, the new strategic ambition and operating models were communicated and aligned with the management teams of all local operations.


Arthur D. Little developed a content strategy to further strengthen the group’s market leadership and identified significant group synergies and a major growth opportunity.

Sports content strategy & entertainment content strategy